It makes sense, though, as their background results in better service and results. The experience of your agency also determines SEO audit pricing. Pick the SEO aspects or areas of your site that resonate with the biggest challenges you currently face. To make things easier, break them down into manageable chunks based on how quickly you can implement them. Once you get rid of the junk content, check how other pieces are performing. To find out what the best next steps are, you need to look at the data.
Data Analytics in Marketing
This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages. This indicates that searchers are in buying mode, not learning mode. Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile. Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country. From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations.
Google can’t index pages with SEO Anomaly this warning, so it’s worth checking they’re not pages you want indexed. Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking. You’re unlikely to have a manual action unless you’ve done something drastically wrong.
- The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap.
- If you’re white labeling reports or doing really complex things with large data sets, this is really handy.
- Initially, after running the audit, you will be directed to the “Overview” page.
- For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members.
- In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow.
We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies. Our process is scalable, regardless of the size of your website content. The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit.
Technical SEO audit
In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be. The main thing here is to ensure that all of the important pages that you want to have indexed are within your sitemap and avoid including anything else. Also, by having pages in your sitemap that shouldn’t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that next). This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix them.
That means all of your backlinks—the links to your website from another one—are someone else’s external links. When most people think of “links” for SEO, they think about backlinks. You can find out if any meta descriptions are missing, as well as if they are too long or too short. In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters. If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed.
Identify New Link Opportunities
You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is.