For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation. And calculate a personal keyword difficulty (PKD %) score for each one. A high keyword ranking isn’t very useful if the query doesn’t get many searches or generate conversions (desirable actions) on your website. That said, it’s also important to rank for the right kinds of keywords.
Utilize Schema Markup and Internal Links
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Choose one of the keywords you wrote down earlier and fire up Microsoft Word. Refer to our dedicated tutorial to check your Google rankings. Refer to our dedicated tutorial on speed optimization to improve the page experience. For instance, if your webpage takes too long to load, audiences are likely to leave, increasing your bounce rate and negatively impacting your ranking.
Step 2: Fine-tune Your On-Page Elements
Other times you may want to delete the really poor performers or content that’s SEO Anomaly no longer relevant to your goals. And don’t forget to redirect to a better page before deleting. People naturally want to share useful and interesting content.But you can also ask for links. To do this, identify some sites that might be interested in what you’re publishing. If you have a local business, some unique factors come into play. An optimized Google Business Profile and good Google Review ratings can elevate your business in local search results.
Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses. ASO competitive analysis means taking top competitors from our market research and taking a closer look at them. App Radar provides various tools to run category-level ASO research. For example, Metadata Benchmarks include detailed information on apps from a specific category, including statistical analysis of textual descriptions and color breakdown of icons. App title significantly impacts tap-through (the likelihood of tapping a search result) and conversion rates. An app’s name should ideally communicate its primary purpose and value.
These posts are termed “low-hanging fruit.” Our job is to keep track of them and give them a revamp or refresh to boost their ranking potential. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos. The whole point of E-E-A-T is that Google values and favors creators/blogs/websites that bring real-life experience with a product, service, or concept over others that don’t. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself.
- The wrong way to create category pages is to simply list your latest posts, or a list of relevant products.
- Google’s search algorithm is complex and ever-evolving, designed to deliver the most relevant and high-quality results to the audience.
- A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates.
- I could also create a completely new page optimized around that keyword.