Whatever actions matter most to your business, track them in Google Analytics 4. This will give you the insights you need to increase these KPIs over time. Your user’s experience is one of the major focuses of on-page SEO. This means your blog content layout and formatting should allow someone to quickly and easily navigate their way through your content to find the answer to their query.
On-Page SEO: What It Is and How to Do It
- Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts.
- In this chapter, I’ll show you how to optimize your content for a better user experience (UX).
- It’s not only important for your users, but it’s your site’s roadmap for the search engines, too.
- You should perform regular content audits using SEOBoost to assess and maintain content’s relevancy and ranking in search engine results.
Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.
Optimize URLs for On-Page SEO
The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite. The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents.
A good strategy is to optimize your content for the featured snippet search feature. It ensures you provide direct answers to questions, which is what AI search engines want to provide. Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility.
Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
As such, this aspect of technical SEO involves ensuring that your site performs as it should on any device, screen size, or screen orientation. On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries. The higher your site ranks, the greater your search engine visibility and the more traffic you’ll likely receive.
And Backlinko’s free keyword research tool is an excellent place to start. Before you can find the right keywords to target, you need to understand who is searching for them. And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find SEO Anomaly relevant keywords that your potential customers search for. Almost 60% of all website traffic comes from mobile devices, which is why Google considers mobile-friendliness one of its most important ranking factors.
When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with. Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack.
A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed.
Afoma Umesi is a freelance writer and editor for software companies in the marketing industry. She’s the founder of Reading Middle Grade, a book blog with over 100K monthly visitors. When she’s not writing, you’ll find her reading a good book, researching her next trip, or experimenting in the kitchen. Because it’s page-based only, on-page SEO does not include off-page techniques, like getting backlinks to your website or building domain authority. Up to this point, we’ve discussed individual keywords and relationships between them.